The importance of critical voice and data services in the events industry

The events industry is a vital component of the global economy, generating billions of pounds and employing thousands of people in the UK alone. However, event organisers face numerous challenges in their quest to create successful events, including competition, budget constraints, and changing consumer preferences.

A report by the Events Industry Forum, the events sector generated £70 billion in revenue in 2019 and employed over 700,000 people in the UK. Furthermore, the UK is renowned for its world-class events, such as Glastonbury, Wimbledon, and the Edinburgh Fringe Festival. These events attract millions of visitors from around the world, and their success is critical to the UK’s economy. The events industry has been one of the hardest-hit sectors by the COVID-19 pandemic. With restrictions on large gatherings and travel, events of all types and sizes were cancelled, postponed or scaled back, resulting in significant financial losses for events organisers and businesses. However, as vaccination rates have increased and restrictions eased, the events industry is slowly bouncing back.

The event management industry experienced a significant shift in trends due to the COVID-19 pandemic from 2019 to 2022. Prior to the pandemic, Statista’s data showed that events had an average attendance of around five thousand people. However, due to the pandemic, attendance had significantly decreased, and micro-events had emerged as a preferred alternative. These changes have necessitated infrastructure and skill upgrades for event management professionals to adapt to the new trends. In today’s fast-paced even hiring environment, getting the right communication is crucial, and legacy systems may not be up to the task. As a result, events and event organisations are increasingly turning to hiring or buying critical voice and data communications services to overcome these challenges.

Event Industry Challenges


The events industry is facing challenges that are leading to understaffing. Event planning delays, rising costs, the need for diverse skill sets, and challenges with employee retention are the main culprits. These challenges put a strain on existing staff, resulting in burnout and understaffing. To address these issues, the industry must adapt and find innovative solutions that promote employee retention, increase efficiency, and reduce costs. A thriving and robust events industry is critical to the UK and the global economy, and addressing these challenges is crucial for its continued success.


Overspending can have a significant impact on events and event organisers. It can result in budget deficits, forcing event organisers to cut corners, reduce quality, or cancel the event altogether. Overspending can also limit future funding opportunities, as it may reduce stakeholders’ confidence in the event’s success. Event organisers may struggle to secure sponsorships or funding for future events due to overspending, which can lead to long-term financial challenges. To avoid overspending, event organisers must prioritise budget planning and management to ensure financial sustainability and the success of future events.


Communication and collaboration challenges can have a significant impact on events and event organisers. Poor communication and collaboration can lead to delays, errors, and misunderstandings that can affect the overall success of the event. Airacom helps to solve this problem by providing critical voice and data communication services that ensure seamless communication between event staff and organisers. With Airacom, event organisers can communicate effectively with their teams, providing real-time updates, and enabling them to respond quickly to any changes or emergencies that may arise, ensuring successful events.


Security challenges can pose a significant risk to events and event organizers. The risk of theft, terrorism or other security breaches can put attendees and event staff in danger and can result in significant financial losses. Airacom’s secure communication services help to mitigate these risks by providing end-to-end encryption for voice and data communications, ensuring that sensitive information remains private. This can help event organisers to monitor potential security threats and respond quickly and efficiently to any incidents, ensuring the safety and security of all attendees and staff.


Hire push to talk event radios for improved group communications

Push to talk (PTT) radio hire is a cost effective wide area group communication platform providing reliable event communications. Benefit from unlimited talk-groups, and outstanding customer service and support from our dedicated events radio provision team.

Reliable, fast, and affordable event WiFi hire from Airacom

Hiring event and festival WiFi is crucial for event organizers to provide reliable and fast internet access for attendees and staff. WiFi solutions support cashless payments, push-to-talk communications, live streaming, and streamlined event check-in and registration. It reduces costs and ensures a successful event while providing an exceptional experience for attendees. With the increasing need for social media sharing, ticketing systems, and cashless payments, WiFi has become a crucial aspect of event planning.

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Event Enterprise mobility

Rugged Devices

Hiring rugged devices for events companies provides durable and reliable technology for harsh event environments.

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PoC Radios

Hire POC radios for long term or short term events with near national coverage over any 3G, 4G, 5G and WiFi network.

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Two Way Radios

Hiring two-way radios improves communication, safety, and productivity for events short term or long term hire.

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Threat Defence

Hire mobile threat defence to protect event operations from security threats, increase your security posture and reduce risks.

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SIM Only

Get seamless and reliable mobile SIMs for events by hiring SIM-only packages for short or long term event hire using Vodafone, O2 or Three SIMs.

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Staff Tracking

Staff tracking enhances event safety and security, improves staff accountability, and helps to facilitate emergency response management.

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Hire assisted reality (AR) headsets for events, conferences and training

We make hiring Assisted Reality headsets simple with short-term and long-term hire options. Assisted reality headsets can simplify complex procedures, improves staff training, and facilitates remote collaboration, enhancing the overall event experience.

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RealWear HMT-1Z1 ATEX Headset

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Rugged Mobile Devices

Hire rugged mobile technology for your event or project

Does your event or project require rugged tablets to run POS software, collect payments or take event registration information? Our rugged smartphone and tablet short-term and long-term event hire services offer reliable and durable technology for harsh, hostile and outdoor environments.

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4G LTE PoC Radios

Two Way Radios

Hazardous Area Mobile Devices

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Don’t let mobile threats compromise your business

According to the Center for Strategic and International Studies, 20% of all cyberattacks target events and the hospitality sector. In addition, a further survey by Event Manager Blog found that 55% of event professionals consider cybersecurity a top priority. This highlights the growing risks of cyber threats at events and the need to hire mobile devices with mobile threat defence installed to mitigate risks, ensuring a successful event.

We provide event organisers with a robust mobile threat defence hire program for Android and iOS mobile devices. Our MTD can prevent potential cyberattacks and protect your event employees’ and attendees’ sensitive data while enhancing event security and your overall security posture.

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Airacom Fleet Tracking

Keeping track of your high value event assets

Asset tracking enables companies to monitor the location and status of their assets, ensuring they are being used efficiently and are not lost or stolen. This helps to reduce costs, improve inventory management, and ensure that the right equipment is available at the right time.

Track your event vehicles

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Take control of your event staff with time and attendance monitoring in real time

Event employee tracking is essential to monitor attendance and performance, ensuring staff fulfil roles, meet standards and are available when needed. Track staff clock-in and clock-outs, monitor time and attendance, and leverage geo-fence attendance monitoring to optimise staffing levels and identify process improvements.

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Employee people tracking solutions

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Professional voice and data services for events companies

Push to Talk

Replace two-way radios with Airacom APTT push to talk offering near-national coverage over any IP network.

Workforce Management

Enhance frontline safety with location monitoring, geofence clock, clock out, incident reporting, and job allocation.

Cloud VoIP

Reliable cloud-hosted phone systems to connect all of your event teams and remote workforce with leading business critical communications.


Get superfast business broadband to run your event sites, cloud applications and enterprise SD-WAN services.

Business Mobile

Improve site productivity with the right mix of rugged devices using a business-only 4G and 5G superfast network.

Event WiFi

Business WiFi packed with the security and flexibility your event operation needs with built-in failover and redundancy.

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Utility Push to Talk Communications
Mobilise your workforce

Replace two-way radios with Airacom push to talk offering near national coverage over any IP network.

Business Intelligence Console
Connect your project site

Utilise IoTs and Sensors to gain real-time data analytics across your sites to make informed business decisions

Workforce Management Software
Protect your team

Enhance workforce safety with location monitoring to better manage employees operating remotely or alone

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